First Stories

Local heroes, regional highlights & newsflashes

Kitzbühel has a lot of stories to tell. This legendary Alpine town is rich in history and anecdotes and is home to many interesting personalities who have significantly shaped the area.

In our "FIRST Stories,” discover exciting topics including restaurant recommendations, bike tours, recipes, fashion boutiques, new openings and events. Have fun browsing through!

Christmas time in Kitzbühel

Advent in the Mountains

 During Advent, the region unfolds its very own winter fairy tale, which takes place against the picturesque backdrop of the colorful facades of Kitzbühel.
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Craftsmanship in the third generation

Frauenschuh

 FRAUENSCHUH was founded in 1950 as a leather tannery in Kitzbühel and launched its first own collection in 1997.
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ZUMA Kitzbühel

ZUMA Kitzbühel

 Zuma was founded by chef Rainer Becker in London in 2002 and offers its guests Japanese cuisine of the very highest quality.
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Elektro Exenberger

Full energy for exciting projects

 The Kitzbühel experts in electrical technology, as a family-run business, are fully charged when it comes to creating the perfect home with modern energy and IT solutions.
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Even in November, Kitzbühel offers a culinary delight!

Open Restaurants & Cafés

 The Kitzbühel region boasts a variety of restaurants and cafes that have opened their doors to guests. From cozy inns to gourmet restaurants, there's something for every palate.
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From Kitzbühel to the world

Sportalm

 This once small knitting factory has long since become a global brand. Sportalm is considered one of Austria's most successful textile companies and has been run by the Ehrlich family since 1980.
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A magical autumn experience

Sunrise at the Harlassangerkreuz mountain

 Those who embark on an early morning mountaineering tour up to the Harlassangerkreuz mountain in autumn in Kitzbühel will beam with joy like the early morning sun when they reach the top.
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Exclusive real estate in sought-after locations

Herbert Günther Real Estate

 Herbert Günther Real Estate develops sustainable properties for discerning clients in a contemporary, future-oriented manner with a keen sense of the region's Alpine building culture.
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Where Kitzbühel melts in your mouth

Neuwirt Restaurant

 Here, Alpine lifestyle and urban chic are garnished with an extra portion of "Kitzbühel flair." These are the perfect ingredients for your visit to the exclusive Neuwirt Restaurant.
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First-class entertainment

Elīna Garanča in Kitzbühel

 "Classical Music in the Alps" with opera star Elina Garanca is an incomparable auditory spectacle. Once a year, Kitzbühel boasts the most beautiful opera stage in the world.
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THE tennis highlight in the Alps

Kitzbühel Generali Open

 This prestigious tennis tournament in Kitzbühel has long been recognised as an established sporting highlight in the Kitzbühel Alps. It also attracts more than just tennis fans to the town!
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