First Stories
Local heroes, regional highlights & newsflashes
Kitzbühel has a lot of stories to tell. This legendary Alpine town is rich in history and anecdotes and is home to many interesting personalities who have significantly shaped the area.
In our "FIRST Stories,” discover exciting topics including restaurant recommendations, bike tours, recipes, fashion boutiques, new openings and events. Have fun browsing through!
19th to 26th January 2026
The 86th Hahnenkamm race
The big highlight in the Ski World Cup calendar: The Hahnenkamm Race in Kitzbühel will once again bring the world's best skiers to compete on the legendary Streif. READ MORECraftsmanship in the third generation
Frauenschuh
FRAUENSCHUH was founded in 1950 as a leather tannery in Kitzbühel and launched its first own collection in 1997. READ MOREZUMA Kitzbühel
ZUMA Kitzbühel
Zuma was founded in London in 2002 by chef Rainer Becker and offers its guests Japanese cuisine of the highest quality. READ MOREBerggasthof Sonnbühel
Culinary delights at the "Hahnenkamm"
What is probably the oldest ski hut in the world, the “Sonnbühel”, has been providing exhilaration on Kitzbühel’s Hahnenkamm since 1924.READ MORE

































