First Stories

Local heroes, regional highlights & newsflashes

Kitzbühel has a lot of stories to tell. This legendary Alpine town is rich in history and anecdotes and is home to many interesting personalities who have significantly shaped the area.

In our "FIRST Stories,” discover exciting topics including restaurant recommendations, bike tours, recipes, fashion boutiques, new openings and events. Have fun browsing through!

Be fast. Be first.

Kitzbüheler Alpenrallye

Three days of sharing the joy of the beauty and elegance of classic saloons and fast sports coupés, enjoying the sophisticated flair of the "Sports Capital of the Alps".
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Let's TRI together! …

Kitzbühel Triathlon

Swimming, cycling, and running in the Kitzbühel Alps - at the annual Triathlon Weekend from June 14th to 16th, 2024 at the Schwarzsee in Kitzbühel.
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Lebenberg Schlosshotel - Kitzbühel

Your time out above Kitzbühel

Whether you're on holiday, celebrating, meeting or working - you've come to the right place! A world full of culinary delights, breathtaking mountain views and magical moments.
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Exclusive shopping in the heart of Kitzbühel

Helmut Eder

In three elegant stores you will find the perfect outfit for men and women, inspired by the catwalks of this world.
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Restaurant Greif - in the heart of Kitzbühel

Eat, drink and be happy!

There's something for everyone at Greif Restaurant! Just pop in - no need to book! You can enjoy pizza, pasta and more every day - also as take-away.
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Tee off in the heart of the Alps

Golfplatz Kitzbühel-Schwarzsee

The idyllic 18-hole golf course of the Kitzbühel-Schwarzsee golf course promises players of all levels, from beginners to advanced players, an appropriate challenge.
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22 March – 7 April 2024

Easter in Kitzbühel!

Discover the magical Easter experience in Kitzbühel!
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Craftsmanship in the third generation

Frauenschuh

FRAUENSCHUH was founded in 1950 as a leather tannery in Kitzbühel and launched its first own collection in 1997.
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Berggasthof Sonnbühel

Culinary delights at the "Hahnenkamm"

What is probably the oldest ski hut in the world, the “Sonnbühel”, has been providing exhilaration on Kitzbühel’s Hahnenkamm since 1924. In 2016, Dr. Christian Harisch and South Tyrolean Ivan Marzola started a new era at Sonnbühel with the aim of reinventing Alpine gastronomy.
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The Grand Hotel Kitzbühel

The Grand Hotel Kitzbühel

The Grand Hotel Kitzbühel embodies timeless elegance amidst the breathtaking Tyrolean Alps. With luxurious accommodations and top-notch service, it provides an exclusive oasis for discerning guests.
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Party. Party. Party!

FIRST - 10th Anniversary

Thankful for the past 10 years! On January 5th the time had come - dinner, good mood, music and dancing.
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Exclusive real estate in sought-after locations

Herbert Günther Real Estate

Herbert Günther Real Estate develops sustainable properties for discerning clients in a contemporary, future-oriented manner with a keen sense of the region's Alpine building culture.
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ZUMA Kitzbühel

ZUMA Kitzbühel

Zuma was founded by chef Rainer Becker in London in 2002 and offers its guests Japanese cuisine of the very highest quality.
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15th to 21st January 2024

The 84. Hahnenkamm race

The big highlight in the Ski World Cup calendar: The Hahnenkamm Race in Kitzbühel will once again bring the world's best skiers to compete on the legendary Streif.
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Welcome to the paradise for ski tourers

Welcome to the paradise for ski tourers

The Bichlalm in Kitzbühel offers an incomparable backdrop for exceptional ski touring experiences. With numerous hiking opportunities in the surrounding area, you'll find everything that makes your ski touring heart beat faster.
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First Christmas Song

First Christmas Song

We wish you a Merry Christmas!
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Elektro Exenberger

Full energy for exciting projects

The Kitzbühel experts in electrical technology, as a family-run business, are fully charged when it comes to creating the perfect home with modern energy and IT solutions.
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Christmas time in Kitzbühel

Advent in the Mountains

During Advent, the region unfolds its very own winter fairy tale, which takes place against the picturesque backdrop of the colorful facades of Kitzbühel.
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Even in November, Kitzbühel offers a culinary delight!

Open Restaurants & Cafés

The Kitzbühel region boasts a variety of restaurants and cafes that have opened their doors to guests. From cozy inns to gourmet restaurants, there's something for every palate.
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From Kitzbühel to the world

Sportalm

This once small knitting factory has long since become a global brand. Sportalm is considered one of Austria's most successful textile companies and has been run by the Ehrlich family since 1980.
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A magical autumn experience

Sunrise at the Harlassangerkreuz mountain

Those who embark on an early morning mountaineering tour up to the Harlassangerkreuz mountain in autumn in Kitzbühel will beam with joy like the early morning sun when they reach the top.
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Where Kitzbühel melts in your mouth

Neuwirt Restaurant

Here, Alpine lifestyle and urban chic are garnished with an extra portion of "Kitzbühel flair." These are the perfect ingredients for your visit to the exclusive Neuwirt Restaurant.
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First-class entertainment

Elīna Garanča in Kitzbühel

"Classical Music in the Alps" with opera star Elina Garanca is an incomparable auditory spectacle. Once a year, Kitzbühel boasts the most beautiful opera stage in the world.
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THE tennis highlight in the Alps

Kitzbühel Generali Open

This prestigious tennis tournament in Kitzbühel has long been recognised as an established sporting highlight in the Kitzbühel Alps. It also attracts more than just tennis fans to the town!
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