First Stories
Local heroes, regional highlights & newsflashes
Kitzbühel has a lot of stories to tell. This legendary Alpine town is rich in history and anecdotes and is home to many interesting personalities who have significantly shaped the area.
In our "FIRST Stories,” discover exciting topics including restaurant recommendations, bike tours, recipes, fashion boutiques, new openings and events. Have fun browsing through!
Austria's most present Golf tournament
Austrian Alpine Open
From May 25th to 31st, 2026, the DP World Tour comes to Kitzbühel and will be played at the Kitzbühel-Schwarzsee-Reith golf course. READ MOREBe fast. Be first.
Kitzbüheler Alpenrallye
Three days of sharing the joy of the beauty and elegance of classic saloons and fast sports coupés, enjoying the sophisticated flair of the "Sports Capital of the Alps". READ MORECraftsmanship in the third generation
Frauenschuh
FRAUENSCHUH was founded in 1950 as a leather tannery in Kitzbühel and launched its first own collection in 1997. READ MOREThe Grand Hotel Kitzbühel
The Grand Hotel Kitzbühel
The Grand Hotel Kitzbühel embodies timeless elegance amidst the breathtaking Tyrolean Alps. With luxurious accommodations and top-notch service, it provides an exclusive oasis for discerning guests. READ MOREMarch 27th – April 12th 2026
Easter in Kitzbühel!
Discover the magical Easter experience in Kitzbühel! READ MORETee off in the heart of the Alps
Golfplatz Kitzbühel-Schwarzsee
The idyllic 18-hole golf course of the Kitzbühel-Schwarzsee golf course promises players of all levels, from beginners to advanced players, an appropriate challenge. READ MORE19th to 26th January 2026
The 86th Hahnenkamm race
The big highlight in the Ski World Cup calendar: The Hahnenkamm Race in Kitzbühel will once again bring the world's best skiers to compete on the legendary Streif. READ MOREKitzbühel Advent Market
Christmas Magic in the Mountains
When the colorful facades of Kitzbühel’s Old Town sparkle in festive lights and the scent of roasted chestnuts and mulled wine fills the streets, the most beautiful time of the year begins in the “Gamsstadt”. READ MOREZUMA Kitzbühel
ZUMA Kitzbühel
Zuma was founded in London in 2002 by chef Rainer Becker and offers its guests Japanese cuisine of the highest quality. READ MOREExclusive shopping in the heart of Kitzbühel
Helmut Eder
In three elegant stores you will find the perfect outfit for men and women, inspired by the catwalks of this world. READ MOREBerggasthof Sonnbühel
Culinary delights at the "Hahnenkamm"
What is probably the oldest ski hut in the world, the “Sonnbühel”, has been providing exhilaration on Kitzbühel’s Hahnenkamm since 1924.READ MORE


































