This unique combination of traditional local ties and cutting-edge innovation soon proved to be the key to success in an otherwise volatile fashion industry. Sportalm fashion, for example, is characterised by a very playful touch that appeals to customers all over the world. Extraordinary details, feminine sportiness, the highest wearing comfort and the best quality characterise every single Sportalm garment. Best of all: Every single fibre represents Kitzbühel's world-famous sporting spirit.