Anything is possible when a family pulls together. The Ehrlich family business has been proving this for 40 years. The management of this once small Kitzbühel family business was transferred from Wilhelm Ehrlich to his daughter Ulli the year before last, adding another interesting chapter to the success story of the Sportalm brand. This internationally successful textile company has been manufacturing in its own production facility in Bulgaria since 1996 and now comprises 34 Sportalm shops & outlets. The popular collections, which encompass a wide range of fashion styles with a high glamour factor, are available at more than 1,400 retailers in 40 countries.
This unique combination of traditional local ties and cutting-edge innovation soon proved to be the key to success in an otherwise volatile fashion industry. Sportalm fashion, for example, is characterised by a very playful touch that appeals to customers all over the world. Extraordinary details, feminine sportiness, the highest wearing comfort and the best quality characterise every single Sportalm garment. Best of all: Every single fibre represents Kitzbühel's world-famous sporting spirit.
