Sportalm, once founded as a small knitting factory, is now one of Austria's most successful textile companies. Owned by the Ehrlich family since 1980, the company is still run as a family business today – most recently, the company was transferred from Wilhelm Ehrlich to his daughter Ulli in September of last year.
Sportalm is one of Austria's most successful, internationally active textile companies, headquartered in Kitzbühel. Family-run by the Ehrlich family for 40 years, it has also been producing at its own facility in Bulgaria since 1996. 34 Sportalm shops and outlets and 1,400 retailers in 40 countries ensure that the success story continues.
In addition to the combination of authentic local ties and innovation, typical SPORTALM fashion is always characterized by a playful touch. Exceptional details and feminine sportiness characterize every single piece, paired with comfort and high quality, the sporting spirit of Kitzbühel is represented in every fiber. With collections ranging from fashion to traditional costumes and ski wear (also for men), a broad spectrum is covered, yet never without a certain glamour.
