From July 18 to 25, 2026, Kitzbühel will once again shine as a hotspot of the ATP World Tour. The tennis elite will gather in the Gamsstadt (Kitzbühel) for the Generali Open – a week full of thrilling matches, sporting emotions, and a stunning alpine backdrop. The long-established AT250 event on clay is one of the most important sporting events of the summer and boasts a strong field of participants:

A glance at the field underscores the sporting quality: With Flavio Cobolli, Alexander Bublik, Tomás Martín Etcheverry, Ignacio Buse, and Mariano Navone, five players in the main draw have already triumphed on the ATP Tour this season. Cobolli won the title in Acapulco this year, Bublik in Hong Kong, Etcheverry in Rio de Janeiro, Buse sensationally in Hamburg, and Navone in Bucharest.

The grounds of the Kitzbühel Tennis Club will once again be transformed into an event location for the whole family in 2026.

- Krone Family Day on Saturday, July 18
- Kids Day on Monday, July 20
- Ladies Day on Tuesday, July 21

The Generali Open impresses with top-class clay-court tennis against a stunning Alpine backdrop and close encounters with tennis stars. The diverse supporting program offers exciting highlights and makes the tournament a special sporting event.

Generali Open Kitzbühel - the tennis tournament in the Kitzbühel Alps
Generali Open Kitzbühel - the tennis tournament in the Kitzbühel Alps